Bilibili partners with Shanghai Mental Health Center to provide professional online mental health support to users


SHANGHAI, March 24, 2022 /PRNewswire/ — Bilibili, the video community for the younger generation of Chinaformed a partnership with the Shanghai Mental Health Center (SMHC) on March 24to provide more professional mental health support to Bilibili users.

CHSM will launch four official video accounts on Bilibili covering different aspects of mental health, such as addiction and mood disorders, to provide users with professional mental health information and knowledge.

SMHC’s volunteer team will also handle some of the requests previously handled by Bilibili Energy Gas Station, a project supported by Bilibili’s Customer Service Center that helps users resolve negative emotions. The volunteer team is one of the most professional psychological intervention teams in east china.

Additionally, SMHC doctors will be available on Bilibili at certain times each week to provide online assistance to users experiencing emotional distress.

Bilibili launched Energy Gas Station in June 2019 to help users deal with their negative emotions (PRNewsfoto/BILIBILI)

Established in 1935, SMHC is now one of the largest and most comprehensive mental health facilities in China. He is responsible for mental health treatment, counseling and scientific research for the entire city of Shanghai.

“SMHC has a long-standing commitment to promoting mental health for all of society. We have noticed that more and more people are paying attention to the importance of mental health. We are pleased to partner with Bilibili to supporting the public on mental health issues, especially the younger generation.” said Xie Bin, the party committee secretary of SMHC.

Bilibili has been helping users deal with their negative emotions since 2018. In June 2019, Bilibili started the Energy Gas Station project to provide support to users through online customer service or phone calls. Bilibili has also partnered with the Shanghai Youth Public Service Center to guide users to get help from public welfare hotlines.

From December 2021the Bilibili Energy service station provided 119,514 emotional support sessions and 34,739 mental health crisis interventions.

As a video community with a strong representation of young users, Bilibili shows the company’s commitment to social responsibility by supporting the healthy development of young people. With professional medical guidance from SMHC, Bilibili will continue to provide mental health support to more users and help young people better manage difficult emotions.


Bilibili is an iconic brand and leading video community whose mission is to enrich the lives of younger generations in China. Bilibili offers a wide range of video content with All the Videos You Love as a value proposition. Bilibili builds its community around budding users, high-quality content, talented content creators, and the strong emotional bond that unites them. Bilibili pioneered “bullet chat”, a live commentary feature that transformed the viewing experience by displaying the thoughts and feelings of other viewers viewing the same video. It has now become home to diverse interests for younger generations of China and the border to promote Chinese culture around the world.





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