Carrefour Supermarket announced that it has completed the second phase of its charitable initiative to support disadvantaged families in Nairobi affected by the COVID-19 pandemic.
In line with the company’s commitment to the health and well-being of the communities it serves, the initiative has generated donations of over 65 tonnes of staple foods, worth more than Ksh. 5 million, since its launch in May 2020.
Carrefour, operated by Majid Al Futtaim in Kenya, has partnered with the Kenya Red Cross Society (KRC) to distribute donations and provide more than 10,000 food baskets to families in need. These baskets consisted of essential items such as corn flour, rice, ndengu, and bakery flour.
Carrefour has encouraged its customers to also support vulnerable families affected by the coronavirus by donating food baskets when shopping in one of the 8 Carrefour stores in Kenya. The brand complemented the contributions given by customers. The initiative was also supported by the Kenya COVID-19 Emergency Response Fund, which took the initiative to distribute donated food packages to families.
Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, said: “We are extremely grateful for the immense generosity of our customers. At the start of this campaign, we aimed to support up to 5,000 Kenyan families at risk. To our delight, as we approach the end of this campaign, we can proudly say that we have exceeded our target. As a community champion, it is an honor to work with organizations and clients across the country to bring real and lasting change in these difficult times. We are determined to provide continued support to families in need and to demonstrate our commitment to the people of Kenya. ”
Dr Asha Mohammed, Secretary General of the Kenya Red Cross, said: “We appreciate the support of partners and supporters such as Carrefour to help vulnerable families with food rations during this time of pandemic. Indeed, as the response intensifies, we have seen the number of people in need continue to increase. We therefore call on more partners to follow the same example of assisting those affected. ”
The charity campaign also saw families from Githembe in Nairobi receiving over 33 tonnes of staple food, worth more than Ksh. 2.5 million, in the first phase of the campaign.
Carrefour Supermarket launched a month-long donation campaign in May 2020 in Kenya in partnership with the Kenya Red Cross Society to help communities in need with donations.