Experts discuss Vietnam’s cultural industries development strategy | Culture – Sports

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Vietnamese Film Industry Realizes Huge Revenues in 2019 (Photo courtesy of dienmayxanh.com)

Hanoi (VNS / VNA) – Experts shared their advice and experiences to help Vietnam better develop and protect its cultural products.

The Vietnam Copyright Office, in collaboration with the British Embassy and Rouse Law Company Limited, organized a seminar on strategy for the development of cultural industries in Vietnam at the end of last week.

The seminar was held online with the aim of discovering the direction of the development of the cultural industry in Vietnam, under the Financial Sector and Intellectual Property Program (FSIP), which is part of the reform program. ASEAN Economic Fund funded by the United Kingdom to help the Government of Vietnam develop an intellectual property system.

The creative sector, such as music, film, media and digital art, typically includes creative services with intellectual property in his heart. FSIP is conducted to assist relevant state management agencies such as the Vietnam Copyright Office, the Vietnam National Intellectual Property Office and other agencies under the Ministry of Culture, Sports and Tourism to develop models to promote and support ownership for companies operating in the creative industries, absorbing and learning from the experience of other countries.

At the seminar, experts from the British Embassy and the Rouse Group spoke about the development of cultural industries in the UK, experiences from other countries and lessons learned on state management for the development of five
cultural industries: cultural tourism, cinema, fine arts, photography and exhibitions, performing arts and advertising.

Speaking at the seminar, the Deputy Director of the Vietnam Copyright Office Trinh Tuan Thanh said, “The cultural industry is a new area in Vietnam. Therefore, we have been faced with a number of difficulties and challenges. The sharing of British experts will be a premise for the Department of Culture, Sports and Tourism to accumulate experience and promote the development of the cultural industry.

Cultural industries are those that produce tangible and intangible art and creativity products that have the potential to promote wealth and income generation through the exploitation of cultural values ​​and to produce knowledge-based products and services. .

In 2016, the then Prime Minister approved Vietnam’s cultural industries development strategy for 2020, with a vision for 2030, with specific objectives in 12 areas: advertising; architecture; software and entertainment; Arts and crafts; design; movie; editing; fashion; performing arts; fine art, photography and exhibitions; television and radio; and cultural tourism.

The Ministry of Culture, Sports and Tourism is responsible for directly managing five branches of cinema; performing arts; fine art, photography and exhibitions; advertising; and cultural tourism.

In 2020, under the leadership of the then Prime Minister, the Ministry of Culture, Sports and Tourism coordinated with other ministries, branches and localities to implement the industry development strategy cultural and has achieved excellent results, such as the promulgation of policies, plans and diplomacy activities to promote cultural industries at home and abroad, implementation of communication activities to raise public awareness of the role , to the position and importance of cultural industries for socio-economic development in the new period.

Some sectors have generated significant income, such as fashion, cinema, cultural tourism, the performing arts. In particular, the film industry’s revenues in 2019 amounted to over 4 trillion VND./.


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