Kenya Breweries Limited (KBL) has launched a new variant of Guinness, the Hop House 13 lager in the Kenyan market. The alcoholic drink was launched in Kenya on September 27 and is currently available in Nairobi and will be rolled out nationwide later this year.
Hop House 13 is a lager that it is under the Guinness brand and is available throughout Europe with Kenya being the first market in Africa to launch it.
Speaking at the launch, Kenya Breweries Limited (KBL) Marketing Manager – Guinness, Ms. Nduku Wamakau said: Guinness lager. It has been a big hit across Europe where it is currently available, and we are very happy to be the first African country to present this large premium lager of international quality to our beer drinkers.
It is a full-bodied lager with an ABV of 4.1% (alcohol by volume). It was created in Dublin and is brewed locally in Kenya. It’s made with Guinness yeast and locally sourced malt and hops. It has a sweet fruity aroma, with hints of apricot and peach, and subtle hints of piercing malt. It’s full of flavor while still being crunchy and hoppy (but not bitter) with a refreshing, crisp finish.
It comes in a brown returnable bottle and will be retailed to Ksh. 210 per 500 ml bottle.
First brewed by Arthur Guinness in Dublin in 1759, GUINNESS has since become the number one stout in the world and has been available in Kenya for almost 50 years. GUINNESS Foreign Extra Stout is the brand we are all used to. GUINNESS Foreign Extra Stout is presented in dark colored bottles of 300ml and 500ml.