Kenya Breweries Limited (KBL) has launched two Johnnie Walker Limited Edition Game of Thrones inspired whiskeys in Kenya, the Johnnie Walker A Song of Ice and the Johnnie Walker A Song of Fire.
The two whiskeys were launched in collaboration with the famous Game of Thrones television series, produced by the American company HBO. They are inspired by the iconic and powerful House Stark of Winterfell and House Targaryen of Westeros. These are the successors of the White Walker by Johnnie Walker Limited Edition Scotch, launched in 2018.
Johnnie Walker A Song of Ice offers single malts from Clynelish, one of Scotland’s northernmost distilleries. The new Scotch has an ABV of 40.2% and the bottle design evokes an icy decor with frosty blue and gray colors inspired by the North. Johnnie Walker A Song of Fire is rich and spicy, offering subtle smoky flavors from the peaty malts of the Caol Ila Distillery with an ABV of 40.8%. It is inspired by the dragons of House Targaryen, feared for their fire eater, the design of the bottle evokes a fiery decoration in dark red colors.
“We were very proud to partner again with Johnnie Walker to bring more whiskeys to the kingdom. Game of Thrones audiences continue to both engage with the culture fostered around the series and seek out the special collectibles that keep them alive. After seeing the excitement of Johnnie Walker’s White Walker, we are delighted to celebrate the end of an epic by offering more quality whiskey for fans of the series and whiskey lovers to collect and enjoy, ”said said Jeff Peters, vice president, licensing and retail at HBO.
Each bottle of A Song of Ice and A Song of Fire comes with a giant wolf or virtual dragon. Fans of Johnnie Walker and Game of Thrones just need to click a link and scan their bottle to unlock a personalized AR experience that will be updated with new features.
Johnnie Walker is one of the number one Scotch whiskey brands in the world, loved by people in over 180 countries around the world. Its award-winning line of whiskeys includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together, they account for over 19 million cases sold each year, making Johnnie Walker the most popular brand of Scotch Whiskey in the world.
The Johnnie Walker brand is owned by Diageo, a global leader in alcoholic beverages with a collection of brands that includes; Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskeys, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.