PCCI and WIPO Partner to Promote Intellectual Property Awareness

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The country’s largest business group has renewed its ties with the World Intellectual Property Office (WIPO), with the aim of promoting and strengthening awareness and understanding of intellectual property among Filipino entrepreneurs.

In a recent statement, the Philippine Chamber of Commerce and Industry (PCCI) said it agreed with the PMOI that there should be a national strategy to build respect for property. intellectual property and develop awareness-raising tools.

“Companies have become more concerned with innovation and are now always looking for strategies to succeed. Intellectual property is important to achieving this goal because it protects an asset that can be integral to the overall and long-term viability of a business,” said George Barcelon, President of PCCI.

Anton Sayo, chairman of the intellectual property committee of the PCCI, said rising costs, inaccessibility and excessive processing time were the main issues hampering the growth of the country’s intellectual property sector.

Awareness programs

Sayo said local governments should also be involved in awareness programs and legislation issues, as well as in developing science, technology, engineering and mathematics (STEM) curricula in public universities.

WIPO official Peter Willimott said they were interested in assisting PCCI in its intellectual property advocacy activities.

“Long-term commitments include working with relevant agencies to add elements of innovation to the school curriculum, similar to how the Wipo Academy is developing its curriculum. The short term, on the other hand, involves building business capacity for brand protection, especially among small and medium-sized businesses,” Willimott said.

PCCI said it has partnered with WIPO in a number of events aimed at educating micro, small and medium-sized businesses on how to protect their brand and avoid falling victim to cybercrime.

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