Penn State Berks Celebrates Global Entrepreneurship Week

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WYOMISSING, PA – As part of Penn State’s Global Entrepreneurship Week, Penn State Berks will host a variety of events for aspiring entrepreneurs from November 8-12. Some events will take place later in November. All events are free and open to the public, unless otherwise specified. The events are sponsored by the college’s Flemming Creativity, Entrepreneurship and Economic Development (CEED) Center and the Berks LaunchBox, an incubation center located in the city of Reading.

Use YouTube to grow your business
Monday, November 8, 10 a.m. to 11 a.m., Webinar
Speaker: Randi Penfil, Google trainer

This webinar is for those who are considering starting a YouTube channel or for those who are currently using YouTube for their business. Randi Penfil will discuss best practices and compelling video content that promotes products and services and drives engagement with the brand. This webinar is presented by the Berks LaunchBox. Participants must register in advance.

Student entrepreneurs – Opportunities and challenges
Tuesday, November 9, 6 to 7 p.m., webinar
This event is reserved for students.

Speakers include student entrepreneurs Matthew Finger, Naj Fryer, Sergene Saint-Louis, Edith Asha-Kadiyah Konneh, and Michael G. Shott Jr. Presented by the Flemming Creativity, Entrepreneurship and Economic Development (CCED) Center. Participants must register in advance.

Open House of the Flemming Center for Creativity, Entrepreneurship and Economic Development (CEED)
Wednesday, November 10, 5 p.m. to 6 p.m., hybrid format

This open house will be held both in person at CEED Center, Room 111, Gaige Technology and Business Innovation Building, Penn State Berks and via Zoom. Attendees will learn how the Flemming CEED Center can help with innovative ideas, prototyping, starting a business, and more. Visit berks.psu.edu/flemming-ceed-center to learn how to register through Zoom.

Applications of artificial intelligence technologies: opportunities and pitfalls
Thursday, November 11 from 6:30 p.m. to 7:30 p.m., Webinar
Speaker: Abdullah Konak, eminent professor of information science and technology

Over the past decade, artificial intelligence (AI) has rapidly moved from research labs into mainstream society. Companies are increasingly integrating AI into their products and services, and they are relying on AI to run their day-to-day operations. Consumers have also embraced AI-powered products and services, from smart home devices to smart vehicles. This presentation aims to demystify AI technologies by introducing historical perspectives of AI, discussing different levels of AI use, comparing knowledge and data-driven AI technologies, by discussing future trends and introducing the pitfalls of AI technologies, including vulnerabilities that can be exploited. Presented by the Flemming Creativity, Entrepreneurship and Economic Development (CEED) Center. Participants must register in advance for this webinar.

Exfiltration! Intellectual Property Workshop
Friday November 12, 12:15 p.m. – 1:15 p.m., Webinar
Speaker: Sarah Hartman-Caverly, Assistant Librarian, Penn State Berks Thun Library

Presented by the Flemming Creativity, Entrepreneurship and Economic Development (CEED) Center. Participants must register in advance. Visit berks.psu.edu/flemming-ceed-center to learn how to register through Zoom.

Company history 101
Wednesday November 17, 6:30 p.m. to 7:30 p.m., Webinar
Speaker: Lori Donofrio-Galley, Public Relations Strategist and Founder of Right Angle

Strategic storytelling begins with an investigation. Lori Donofrio-Galley will explain how a thorough investigation is the first step in “fleshing out” a business story. Building a presence or finding the “face of your business” requires a narrative that is strategically and creatively woven into and across content channels and face-to-face marketing experiences. This webinar is presented by the Berks LaunchBox. Participants must register in advance.

Make & Take: Laser cut earrings
Thursday, November 18, 6 to 8 p.m., Goggleworks Center for the Arts
Speaker:
Matthieu Serio from Artigiano Serio.
Learn how to laser cut thin wooden earrings with the help of designer Matthew Serio d’Artigiano Serio. Three designs will be available and participants will be able to choose their own design. The final earrings can be sanded and worn immediately or dyed and painted for a different look. It’s a free event no charge for a pair of earrings per person. This event is presented by the Berks LaunchBox. Places are limited and participants must register in advance.

About the Flemming Center for Creativity, Entrepreneurship and Economic Development (CEED)
The Flemming Center for Creativity, Entrepreneurship and Economic Development (CEED) was created in the fall of 2011 as part of the Gaige Technology and Business Innovation Building. The mission of the CEED Center is to inspire entrepreneurship and innovative thinking among campus members and the local community. The CEED Center promotes economic growth and development in the Reading metropolitan area through technological solutions, human capital development and business creation. The CEED Center offers student entrepreneurs an incubator in which to develop their startup ideas, and mentorship from faculty members, as well as volunteers from the local business community. Programs include creativity training workshops, 3D printing workshops, a lecture series, the Customer Discovery Lab, the STEM Business Idea Challenge and the Student Enterprise Award. For more information, visit berks.psu.edu/flemming-ceed-center or contact Sadan Kulturel-Konak, professor of management information systems and director of the Flemming CEED Center.

About the Berks LaunchBox
The mission of the Berks LaunchBox, located in suite 105 of the GoggleWorks Center for the Arts in downtown Reading, is to support economic development and entrepreneurship. Penn State Berks’ innovation center, the Berks LaunchBox connects local entrepreneurs with the support, resources, and facilities they need to build sustainable, scalable businesses with a viable plan for growth. Services include assistance with prototyping, carrying out market research and connecting with advisors. The Berks LaunchBox offers entrepreneurship workshops, a co-working space for startups, Meetups focused on business development, a makerspace with 3D printers for prototyping and special programs for young people.

The Berks LaunchBox is supported by Invent Penn State – a Commonwealth initiative to spur economic development, job creation and student success, launched by Penn State President Eric J. Barron in 2016. For more information , visit berkslaunchbox.psu.edu or contact Michelle Hnath, Berks LaunchBox Installation Coordinator, at [email protected] or 610-914-7595.



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