Purrble® toy named in TIME’s Top 100 list of 2021


Sproutel Children’s Committee and Children’s Emotion Management Toy Awarded for Innovation

SEATTLE, November 11, 2021 / PRNewswire / – TIME has unveiled its list of the Top 100 Inventions of 2021 That Make the World a Better, Smarter, and Even a Little More Fun. Along with five other toys and games, TIME featured Committee for Children and Sproutel’s interactive emotion management toy for kids, the Purrble Companion.

Children’s Committee logo (PRNewsfoto / Children’s Committee)

“The COVID-19 pandemic has exacerbated the stress in the daily life of families,” said Mia doces, vice-president of innovation at the Children’s Committee. “The Purrble toy began when our research partner Petr Slovak and I got together to think about a research question: How can we create a home experience that families can use to help children feel calm when they are feeling overwhelmed by their emotions? “

To answer this question, Committee for Children, a nonprofit leader in socio-emotional learning and creator of the Second Step® family of programs and The Imagine district™, partnered with Sproutel, a game-focused research and development studio, to invent the Purrble toy.

Powered by research-based technology, the Purrble Companion is both a high-tech device and a soft, furry toy perfectly sized for soothing on the go. Equipped with sensors, it is responsive to touch and movement. When children soothe the Purrble toy, its vibrating heart rate slows down and the toy responds with purrs that signal calm. By calming the Purrble Companion, children become more aware of their own feelings and can ultimately learn to calm themselves down.

To build its 2021 list, TIME solicited nominations from its editors and correspondents around the world, as well as through an online application process. The magazine then assessed each candidate on key factors, including originality, creativity, efficiency, ambition and impact. The result is a list that includes an innovative and eco-friendly dye for jeans, a truly new form of pasta, breakthrough vaccines against COVID-19 and malaria, and much more.

“We are delighted that the Purrble toy has been honored on the TIME list of the top 100 inventions of 2021,” said Doces. “I am delighted to see how this honor will spark interest in an innovation that creates a bond of calm for the whole family.”

The Purrble toy is available for purchase at Purrble.com, Amazon.com, and QVC.

About the Children’s Committee
Committee for Children is a global, non-profit organization that advocates for the safety and well-being of children through socio-emotional learning (SEL), child protection and prevention of bullying for over 40 years. With a history of action and influence, we are known as a leader in socio-emotional education and a force in advocacy, research and innovation in the field. We take a holistic approach to SEL, promoting socio-emotional well-being from birth to early adulthood, supporting not only classrooms, but entire communities. As our programs transform the lives of over 20.5 million children a year, we stand up to address societal challenges to ensure children around the world can thrive. Visit cfchildren.org to learn more.

About Sproutel
Founded in 2012, Sproutel is a patient-centered design company dedicated to creating products with purpose. With a network of experts and global partners, the company is continuously innovating new technologies through knowledge-driven research and development and deep ethnographic dives into daring health challenges, creating innovations with impact. Its other products, such as Jerry the Bear and My Special Aflac Duck, allow children with illnesses to use imaginative medical games to care for stuffed animals, mirroring their own procedures with toys as a means of cope emotionally and take control. Visit sprotel.com to learn more.

CONTACT: Shauna McBride
Vice President of Public Relations and Communications, Children’s Committee
[email protected]



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SOURCE Children’s Committee


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