The Philippines, a global creative power

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“House Bill 0799 has strong support from creative industry players, telecommunications carriers, and Internet service providers and should be one of Congress’ top priorities.”

The Philippine creative industry, a sector that was in a protracted state of crisis even before the pandemic, now received institutionalized government support when Republic Act 11904 or the Philippine Creative Industry Development Act became law on July 27.

This new law, jointly pushed by the public and private sectors, aims to harness the enormous potential of the country’s creative industry and make it Asia’s leading creative economy.

In a released statement, the Chairman of the House Select Committee on Creative Industry and the Performing Arts, Rep. Christopher De Venecia, said, “This law will also provide centralized state support for our creative industries, unlike the current system where state support is sporadic”.

RA 11904 establishes by law the Philippine creative industry defined as “the occupations involving persons, natural or juridical, who produce cultural, artistic and innovative goods and services resulting from human creativity, skills and talent, and having a potential for wealth creation and livelihoods through the creation and use of intellectual property.

The law supports the vision of the “Creative Economy Roadmap” submitted to the Department of Trade and Investment by the Creative Economy Council of the Philippines which provides that “by 2030, the Philippines will be the creative of ASEAN in terms of size. and the value of our creative industries, as well as the competitiveness and attractiveness of our creative talent and content in international markets.

At a recent forum, DTI Secretary Alfredo E. Pascual said the Philippines should penetrate the global economy by going above and beyond to support the digitalization of creative industries and showcase DTI policy recommendations such as promoting creative hubs and clusters and advocating for the development of Creative Cities in the Philippines.

On the other hand, DTI Deputy Secretary Glenn Peñaranda pointed out that the Philippines, as an exporter of creative services, only has a 2% market share in the Asia-Pacific region.

He cited CECP data of around 3 million creative freelancers of which 1.5 million or half are under contract for international projects. This reveals great potential for growth.

The pandemic lockdowns have spurred the meteoric growth of the animation and game development industry which, according to Statista 2020 data, generated $24 million in revenue in the Philippines, an increase of 27.9% compared to the previous year.

Put that in the context of 2021 games market data reported by Newzoo at around $180 billion, which trumps the combined performance of the music and film industries.

Imagine our armies of creative talent entering and thriving in the insatiable demand for new content in this global marketplace.

Also related is the booming esports sector, where Filipino gamers can develop careers that pay international rates.

The Philippine Creative Industry Development Act and the inherent potential of Filipinos to shine even on the highly competitive global stage indeed draws a promising horizon for growth as an important economic pillar like the success of global K-phenomena. Pop in South Korea.

But unless legitimate intellectual property rights and revenues are protected from online piracy, the world-class creations produced by Filipinos will only be stolen and enrich the criminal operators of piracy websites.

Although the Intellectual Property Office of the National Telecommunications Commission of the Philippines and various internet service providers have put in place mechanisms to quickly block pirated sites, new anti-piracy legislation is needed to close the policy gaps in the Intellectual Property Code to effectively block hacked websites which have proven to be very effective in many jurisdictions.

To that end, House Bill 0799, “An Act Establishing the Revised Intellectual Property Code of the Philippines,” sponsored by Rep. Joey S. Salceda, proposes to amend the Intellectual Property Code to include “the power of regulators to issue” permanent blocking orders, withdraw orders, cease and desist or disable access orders, to intermediary service providers, domain name registries and registrars, owners websites, online intermediaries, online platforms, social media platforms or any other similar means in connection with an online infringement of intellectual property rights”.

Key provisions of the bill and best practices in combating online piracy and the issues and opportunities for developing a robust creative sector will be discussed in depth by high-level Filipino and international leaders from the industry during the Asia Video Industry Association and the Anti-Piracy Coalition Summit on Content Piracy – An Obstacle to Economic Growth and a Danger to Consumers will be held on September 2.

House Bill 0799 has strong support from creative industry players, telecom operators and internet service providers and should be a top priority for Congress due to the strategic value of developing our rich human resources. in talent into a global creative power.

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