Westpac today announced a new partnership with the National Rugby League (NRL). As the official bank and payment platform of the NRL, Westpac will provide equal financial support to both men’s and women’s competitions with dollar-for-dollar committed investment.
The partnership extends to all major NRL and NRLW Women’s (NRLW) competitions, including the Premiership, Final Series, Grand Final, State of Origin Men’s and Women’s Series and National Test Matches, as well than Australia’s kangaroo and jillaroo teams.
Westpac will also become the Official Match Ball Sponsor, featured on NRL and NRLW competition balls, as well as NRL RISE Rookie Academy apparel, from the start of the training season in November 2022.
The partnership will officially begin on November 1, 2022 and will also include:
Equal opportunities: The RISE Rookie Academy, presented by Westpac, will help find, train and develop the next generation of NRLW players. This will support the league’s growth from six to 10 NRLW clubs in 2023. Westpac’s investment has already provided additional resources to each program including kits, strength and conditioning equipment, manuals and staff training .
Community involvement: As an official partner of NRL Road to Regions, Westpac’s investment will help develop a program which already gives more than 25,000 members of regional communities the chance to get involved in Rugby League every year – as players. , officials and volunteers. Westpac will also become the presenting partner for the annual NRL Community Awards.
Support beyond the field: Investment in the RISE Coach Development Program, designed to develop and empower the next generations of coaches. Participants will receive training in contemporary training practices, strength and conditioning, and social and emotional development – so they can provide players with all the tools they need to reach their potential.
Westpac Group CEO Peter King launched the partnership alongside NRL CEO Andrew Abdo.
“Like Westpac, Rugby League has a long and rich history. Together with the NRL, we look forward to developing the game and helping more Australians to participate,” said Mr King.
“This partnership aims to level the playing field, with equal investment in men’s and women’s programs.
“We will support all levels of the game, from elite men and women to the RISE Rookie Academy and the NRL Coaching Pathway programme. We can’t wait for the kick off.
NRL CEO Andrew Abdo added: “We are delighted to welcome Westpac as an official NRL banking and payments platform partner. Westpac has ambitious growth plans and proudly invests in a number of meaningful community initiatives.
“Having Westpac on our official NRL and NRLW balls is symbolic of their commitment to investing equally in the men’s and women’s game. It is also symbolic of this community-driven partnership, from grassroots to elite football.
“We continue to see unprecedented growth across all levels of Women’s Rugby League, with grassroots women’s participation being our fastest growing area. This new partnership will therefore enable continued growth through Westpac’s investment in the women’s RISE Rookie Academy program. »