WWE posted the following:
WWE® signs multi-year agreement with IGT for exclusive license rights to develop omnichannel lottery games
STAMFORD, Connecticut– (BUSINESS WIRE) – WWE® (NYSE: WWE) has announced that it has entered into a multi-year exclusive license agreement with International Game Technology PLC (“IGT”) (NYSE: IGT) to develop and distribute WWE- Branded omnichannel lottery games and turnkey promotional programs featuring corporate logos, superstars, events and programs.
“IGT is the undisputed leader in the lottery and gaming industry, and we look forward to collaborating in bringing our intellectual property to our fans and our lottery games around the world,” said Alex Varga, vice president of the WWE, Revenue Strategy & Development. “This is an exciting opportunity for us to continue to build on the strong intersection between the WWE universe and another segment of the gaming landscape.”
“The WWE brand has a wide appeal that reaches various age groups and cultural demographics in many geographies,” said Jay Gendron, IGT COO, Lottery. “IGT looks forward to merging the unique strengths of WWE with IGT’s lottery expertise to create engaging, high-quality games and second-chance promotional opportunities for our global customers and their players. “
Additional information on WWE (NYSE: WWE) is available at wwe.com and corporate.wwe.com. For more information on IGT lottery activities, visit igt.com and follow IGT on LinkedIn.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and a recognized leader in global entertainment. The Company is made up of a portfolio of companies that create and deliver original content 52 weeks per year to a global audience. WWE is committed to providing family-friendly entertainment on its television programming, premium live events, digital media and publishing platforms. WWE TV-PG programming can be seen in over 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. WWE’s award-winning network includes all premium live events, scheduled programming and a huge library of on-demand videos and is currently available in over 180 countries. In the United States, NBCUniversal’s streaming service Peacock is the exclusive home of the WWE Network.
IGT (NYSE: IGT) is the world’s leading gaming company. We provide fun and responsible gaming experiences for players across all regulated channels and segments, from gaming machines and lotteries to sports and digital betting. Leveraging a wealth of compelling content, substantial investments in innovation, player knowledge, operational expertise and cutting-edge technology, our solutions deliver unparalleled gaming experiences that engage gamers and drive growth. . We have a well-established local presence and relationships with governments and regulators in over 100 countries around the world, and create value by adhering to the highest standards of service, integrity and accountability. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
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