Zundell to Lead Communications and Marketing with College of Applied Human Science | Electronic News


Adam Zundell will be the first director of communications and marketing at West Virginia University’s new College of Applied Human Sciences. Zundell will lead strategic initiatives as the College of Education and Human Services and the College of Physical Activity and Sport Sciences transition to launch, scheduled for July 2022.

As a seasoned communicator, Zundell will focus on promoting new College efforts that highlight the holistic development and well-being of individuals at every stage of life. The new College comprises three schools, the School of Education, the School of Counseling and Wellness, and the School of Sports Science, combining efforts to advance academics, student support and research.

Jack Watson, dean and professor, CPASS, says the college is eager for Zundell to join the team.

“Adam brings with him a lot of energy, creativity and experience that will help the new College of Applied Human Sciences excel. He and his group are essential in advancing our story with potential and current students, alumni, friends and the wider research community,” said Watson. “Adam’s efforts will showcase the incredible academic commitment, research, and community service efforts that take place within this unit.”

Zundell says he was drawn to this opportunity for a variety of reasons.

“The first was the professional challenge of cultivating a message and a voice for the merged college since its inception. Second, I appreciate the opportunity to help share and amplify the accomplishments of our incredible faculty, staff, and students as well as the significant accomplishments of alumni,” Zundell said. “Furthermore, I look forward to being affiliated with WVU, a true leader in the community, state, region and the world.

“My overall vision is to ensure that college stakeholders – prospective students and current faculty, staff, students and alumni – are fully informed about what the college has to offer and its achievements in Classes.”

“We look forward to the fresh perspective Adam offers as we establish the new college and build a team to ensure its success,” said CEHS Dean Tracy Morris. “His extensive communications background and leadership experience will make him an essential part of the team.”

Zundell brings 20 years of sports communications knowledge to this new role. “I got my start in the profession as a graduate assistant in the WVU Athletic Department under the tutelage of Shelly Poe, Bryan Messerly and Michael Fragale,” he said. This led Zundell to stop at the University of Maryland, Fairmont State University and the Mountain East Conference.

Zundell’s previous assignments include creating and executing a comprehensive communications program including branding, media relations, social media and multimedia.

He received his Master of Arts in Public Relations/Integrated Marketing Communications from WVU (2002) and his Bachelor of Arts in Professional Writing from Wheeling Jesuit University (2000). He was a WJU four-year cross-country athletics letter recipient and inducted into the WJU Athletics Hall of Fame (2013).


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